Absolutely. Culture happens the minute you start your business. It’s present during your first deal, your first hire and as you develop the processes and structure you use to grow. If you don’t define, articulate and live out your culture, it will be determined for you in ways that will both positively and often negatively impact your business. Think employee retention, customer satisfaction, business growth and profitability. Your company’s culture is directly connected to every measure of success.

Yes. It is both a guiding light for business decisions and a grounding force in your growth strategy. A strong, positive culture creates a sense of purpose and direction for the business and can inspire employees to work together to achieve common goals. Plus, culture is instrumental in creating your company’s atmosphere and employee morale, which can increase productivity and performance. Defining your culture creates a roadmap for hiring, service delivery, work quality, employee retention and client satisfaction.

Your company culture is based on your company’s core values, beliefs and mission, but it’s created by the people in your business. Defining your culture isn’t a one-time, once-and-done thing. It’s always evolving. As your business goals change and the number of people in your organization grows, you have to more diligently focus on defining, communicating and embracing your culture. When everyone is beating the same drum, experiences, growth, success and freedom is unlocked.

Culture is the beating heart of a businesses identity. It impacts:

• Employee engagement – Employees who feel valued and motivated are more productive and company’s have a lower turnover rate.
• Attracting and retaining top talent – People will join and stay with a company if its culture aligns with their values and interests.
• Customer service – Culture creates a sense of community and improves internal communication, collaboration and teamwork. This results in better customer service that builds loyalty and referrals.
• Flexibility and adaptability – Culture encourages experimentation and innovation helping your business to be more flexible and adaptable, which is crucial in today’s fast-paced environment.
• Reputation – Culture impacts how employees, customers and your community view your business and can help both your company and you live out its mission and values.

A business culture coach can guide you through establishing and communicating your culture in a way that you can immediately put into play. In moving through the process, a culture coach gives you a game plan for communicating and implementing a business (and life) changing culture. When you work with a coach, you can expect to:

• Develop a clear, compelling corporate vision that includes your values, beliefs and mission
• Define your company’s culture
• Learn how to communicate and implement the culture throughout the company
• Ensure employees understand and are aligned with the culture
• Provide guidance and support to help the company maintain and continue to refine its culture
  
  

Developing a culture program leverages your company’s values, facilitates collaboration and enhances creativity – all required for productivity, success and freedom.

There are countless tools that help large organizations define and redefine their culture. For business owners, it’s often more productive to see a winning culture in action. That’s why we offer a two-day culture building workshop at rokrbox in College Station, Texas. Business owners can see what we’ve done (and still do) to create a motivated, engaged and successful team. Learn more and sign up today.